
Why You Need To Do Keyword Research For Florist Businesses?
Keyword research is crucial for a florist because it’s the foundation of your entire SEO strategy, directly affecting how your website ranks in search engines and, ultimately, how customers find you. Here’s why it’s especially important for florists:
1. Capture Customer Intent
- Why It Matters: As a florist, your customers are often searching with very specific intent—whether it’s for “same-day delivery,” “wedding bouquets,” or “funeral arrangements.” By doing keyword research, you can identify exactly what phrases and terms potential customers are using when they’re ready to buy.
- Real Impact: If you know that “same-day flower delivery in [city]” is a high-traffic, high-intent keyword, you can optimize your site to show up for that specific search, driving more targeted traffic to your site—people who are ready to make a purchase right now.
2. Stay Ahead of Competitors
- Why It Matters: The floral industry is highly competitive, especially when it comes to local searches. By conducting thorough keyword research, you can identify underserved or low-competition keywords that your competitors may have overlooked. This gives you a competitive edge in local search results.
- Real Impact: Let’s say your competitors are all targeting broad terms like “florist [city].” Through keyword research, you might discover less competitive phrases like “affordable wedding flowers in [city]” or “eco-friendly florists near me.” Ranking for these niche, high-converting keywords can set you apart and attract more specific, ready-to-buy customers.
3. Understand Seasonal Trends
- Why It Matters: Florist businesses are often seasonal, with demand spiking around holidays like Valentine’s Day, Mother’s Day, or wedding season. Keyword research helps you understand seasonal keyword trends so you can create and optimize content at the right times.
- Real Impact: For example, if you discover that “Mother’s Day flower delivery” starts trending in search volume two months before the actual day, you can optimize your site and run promotions earlier to capitalize on that demand. This insight allows you to plan marketing campaigns around when your audience is searching most actively.
4. Optimize for Local SEO
- Why It Matters: Most of your customers will be searching for local florists, which means local keyword targeting is critical. Keyword research helps you find location-specific terms like “best florist in [city]” or “flower delivery [city]” that have high search volume but are highly relevant to your local area.
- Real Impact: By optimizing for these local keywords, you improve your chances of ranking in Google’s Local Pack (the map section that shows up at the top of search results), increasing visibility for nearby customers who are actively looking for your services.
5. Align Content with Customer Needs
- Why It Matters: When you do keyword research, you’re not just uncovering search terms—you’re discovering what your potential customers care about. Whether it’s “what are the best flowers for a wedding?” or “how to preserve funeral flowers,” these queries provide insight into what people are looking for.
- Real Impact: You can create content that addresses these specific needs, helping you rank for more informational searches while also positioning yourself as an expert in the floral industry. This not only brings more traffic to your site but also builds trust with potential customers.
How To Do Keyword Research For Florist Business?
Let’s dive into how I would do keyword research for a florist—step by step, and tailored specifically for the floral business.
1. Start with Core Services

First, think about the main services you offer. This usually includes things like:
- Flower delivery: Same-day, next-day, or special occasions (e.g., weddings, funerals).
- Event-specific arrangements: Wedding flowers, funeral flowers, corporate events, etc.
- Custom floral designs: For birthdays, anniversaries, or special events.
We want to build out keywords based on these specific services. For example:
- “Same-day flower delivery [city]”
- “Wedding flowers in [city]”
- “Funeral flower arrangements near me”
These will be your base keywords, but we’re just getting started.
2. Use Google Autocomplete for Long-Tail Keywords
Now, open up Google and start typing in those core keywords. Google will suggest longer, more specific phrases based on what people are actually searching for. For example, if you type in “wedding flowers [city],” Google might suggest:
- “Wedding flowers cost in [city]”
- “Cheap wedding florists in [city]”
- “Best wedding flowers in [city]”
These long-tail keywords are gold because they reflect what people are specifically looking for and often have less competition than short, generic terms like “wedding florist.”
3. Explore “People Also Ask” & Related Searches

Scroll down the Google results page and look at the “People Also Ask” section. You might see questions like:
- “How much should I spend on wedding flowers?”
- “What flowers are best for a funeral?”
Answering these questions on your website can help you rank for both local searches and broader informational queries. Plus, these are great for creating blog posts or FAQs that attract customers.
4. Use a Keyword Tool for Volume and Competition Data
Tools like Ahrefs, Ubersuggest, or Google Keyword Planner will give you hard data. For each keyword, you’ll get:
- Search volume: How many people are searching for that term each month.
- Competition: How difficult it is to rank for that keyword.
- CPC (Cost Per Click): Useful if you’re considering running paid ads too.
For example:
- “Same-day flower delivery [city]” might have a high search volume but also high competition.
- On the other hand, “unique wedding flower arrangements in [city]” could have lower search volume but much less competition, making it easier to rank for.
The trick is to find a balance between high search volume and low-to-moderate competition.
5. Focus on Local Keywords
Because your business is local, the bulk of your traffic will come from local searches. Use keywords that specify your location. Don’t just stop at “[city],” though—if your city is divided into neighborhoods, target those too:
- “Florist in [neighborhood]”
- “Flower delivery near [landmark or neighborhood]”
For example, if you’re in a large city like New York, you might want to target specific boroughs or neighborhoods: “Florist in Brooklyn” or “flower delivery in Manhattan.”
6. Seasonal Keywords
Florists often experience seasonal peaks, especially around holidays and major events like weddings. Identify seasonal keywords like:
- “Valentine’s Day flower delivery [city]”
- “Mother’s Day flowers near me”
- “Holiday floral arrangements [city]”
These keywords have predictable traffic spikes, so optimizing your website or creating special pages for them can capture high demand during peak seasons.
7. Competitor Research
Now, check out your local competition. Tools like Ahrefs or SEMrush let you spy on the keywords your competitors are ranking for. This gives you insight into terms you might not have thought of, or areas where you can outperform them.
For example, if a competitor ranks for “cheap wedding florist [city],” and you notice that the keyword has decent search volume with low competition, you can create content to target that keyword and potentially outrank them.
8. Expand to Related Searches
Once you’ve covered the basics, branch out to related terms. Some people may not be ready to buy yet—they’re still researching. Targeting related searches can bring in traffic from people earlier in their buying journey:
- “What are the best flowers for a wedding?”
- “How much should I spend on funeral flowers?”
- “DIY flower arrangement ideas”
Create blog posts or guides around these topics. It establishes you as an expert, builds trust with potential customers, and brings in organic traffic.
9. Track and Adapt
Keyword research isn’t a one-and-done task. Regularly check your keyword rankings, see what’s working, and adapt. Use Google Search Console to see which keywords are driving traffic and adjust your strategy if needed.
Example Keyword Research For Florists:
Let’s go through a specific example of keyword research for a florist in, say, San Francisco. I’ll show you the process step-by-step, with actual keywords.
Step 1: Start with Core Services
We begin with the basic services offered by most florists. In this case:
- Flower delivery
- Wedding flowers
- Funeral flowers
- Corporate floral arrangements
- Custom floral designs
Step 2: Use Google Autocomplete for Long-Tail Keywords

Type some of these base keywords into Google and see what autocomplete suggests. For example:
- Type “flower delivery San Francisco” into Google:
- “same-day flower delivery San Francisco”
- “cheap flower delivery San Francisco”
- “flower delivery downtown San Francisco”
- “luxury flower delivery San Francisco”
- Type “wedding flowers San Francisco”:
- “wedding flower arrangements San Francisco”
- “affordable wedding flowers San Francisco”
- “best wedding florist San Francisco”
These longer terms (long-tail keywords) are specific, meaning they likely have less competition than broader terms like just “flower delivery.”
Step 3: Use Google’s “People Also Ask”
After searching for “wedding flowers San Francisco,” the “People Also Ask” section provides more questions, such as:
- “How much do wedding flowers cost in San Francisco?”
- “How far in advance should you order wedding flowers?”
- “Which flowers are best for weddings?”
These are excellent for creating blog content or FAQ sections on your site, which will help attract people searching for information as well as potential customers.
Step 4: Use a Keyword Research Tool

Let’s plug some of these terms into Ahrefs or Ubersuggest to see search volume and competition data.
- “same-day flower delivery San Francisco”
- Search volume: 800/month
- Keyword difficulty: Moderate
- CPC (Cost Per Click): $3.50
- “wedding florist San Francisco”
- Search volume: 200/month
- Keyword difficulty: Low
- CPC: $5.20
- “cheap flower delivery San Francisco”
- Search volume: 350/month
- Keyword difficulty: High
- CPC: $2.80
As you can see, some keywords have higher competition (like “cheap flower delivery”), but others like “wedding florist San Francisco” have lower competition. These lower competition keywords can be your sweet spot for ranking faster.
Step 5: Focus on Local Keywords
Since this florist is based in San Francisco, we’ll also target neighborhoods. For example:
- “florist in Nob Hill San Francisco”
- “flower delivery in Pacific Heights San Francisco”
- “Mission District florist”
This hyper-local focus can help you rank higher in neighborhood searches, especially in cities where neighborhoods are distinct and people prefer local businesses.
Step 6: Seasonal and Event-Based Keywords
Think about upcoming events or holidays and search for seasonal keywords:
- “Valentine’s Day flower delivery San Francisco”
- “Mother’s Day flowers San Francisco”
- “holiday floral arrangements San Francisco”
These keywords will spike at certain times of the year, so it’s important to create and optimize landing pages for these well before the holiday rush.
Step 7: Competitor Analysis
Let’s say your local competitor ranks for “affordable wedding flowers San Francisco.” We would look at their website, see what other keywords they’re targeting (using tools like Ahrefs), and then aim to compete for those or identify gaps they haven’t covered.
- If they are targeting “affordable wedding flowers San Francisco,” you might target related, less competitive keywords like:
- “luxury wedding flowers San Francisco”
- “wedding flower arrangements San Francisco”
- “best wedding florist San Francisco”
Final List of Keywords
Based on this research, here’s a sample list of keywords to target:
- Main Keywords:
- “same-day flower delivery San Francisco”
- “wedding flowers San Francisco”
- “funeral flowers San Francisco”
- “corporate flower delivery San Francisco”
- Long-Tail Keywords:
- “best wedding flowers San Francisco”
- “cheap flower delivery downtown San Francisco”
- “luxury flower delivery San Francisco”
- Local Keywords:
- “florist in Pacific Heights San Francisco”
- “flower delivery in Nob Hill San Francisco”
- Seasonal Keywords:
- “Mother’s Day flowers San Francisco”
- “Valentine’s Day flower delivery San Francisco”
- Competitor Keywords:
- “affordable wedding flowers San Francisco”
- “best wedding florist San Francisco”
Final Words
If all this keyword research and SEO stuff seems like too much hassle, no worries at all. I’m here to help! Feel free to reach out, and I can take care of all the SEO work for you. That way, you can focus on what you do best—creating beautiful floral arrangements—while I handle getting your shop found online.